InterContinental Hotels & Resorts Visual Identity

Uplifting and future-proofing a brand identity of a global iconic hotel brand, while maintaining the heritage and brand positioning of the brand, requires a global as well as local mindset. With a global vision for a consistent brand look and feel, the new identity needed to be implemented in over 200 hotels globally, so localisation ability was an essential element of development. Working with a group of internal stakeholders from across the business and various external suppliers was the most challenging and exciting part of the project.