For years provenance has been the norm for how to tell stories within coffee. But this is problematic: It romanticises and fetishises exotic places... glossing over the supply chain and all the people it takes to serve great coffee. Our strategy was to reset how we talk about coffee... instead of provenance we made Time our hero. Intermission is a coffeeshop that believes the time is now to act on addressing the challenges facing both the coffee industry and the planet. Their goal is to be at the frontier of sustainable coffee... addressing challenges today because tomorrow is too late.