International Fair Report 2016 | The Art Newspaper | supported by Momart
The International Fair Report 2016, supported by Momart, was the Art Newspaper's biggest ever survey of the art fair market. The editors examined data for 40 of the top international art fairs and made a detailed analysis of their past five editions, covering 4,269 galleries, from 507 cities and 96 countries.
The 28-page feature on art fairs formed part of Momart's brand awareness strategy with positioning Momart as a thought leader being one of the project's objectives. The publication was distributed together with the June 2016 issue of the Art Newspaper, handed out at the VIP lounge of the Art Basel fair, and a soft copy of the report was available to download from the Momart website.
The launch of the report was preceeded by an extensive online campaign, which included teaser posts on The Art Newspaper's and Momart's social media channels, email campaign to the existing subscriber base, online banners leading to the downloads page and a selection of short news stories on the Art Newspaper's own website.
Download the International Fair Report 2016
