I am a CIM-qualified, commercially minded brand and marketing specialist with over 14 years’ practice in B2B and B2C sectors and hands-on experience of every level of marketing.
Inquisitive and analytical, I look at the bigger picture to distil clients’ objectives and identify their goals for the future so I can develop a strategic plan that will help their business grow avoiding unnecessary risk.
I’m highly organised and able to plan and execute a wide range of complex marketing projects to budget and on time, including:
- rebrands and new brand identity roll out,
- development of websites from concept to completion,
- content marketing: papers, case studies, videos, images,
- advertising campaigns spanning all channels,
- digital marketing and email marketing,
- PR and thought leadership initiatives,
- external and internal marketing communication,
- social media strategy and managing social media channels,
- market research projects,
- copywriting,
- print production
I love making things happen, analysing what works and seeing the results of my work make a difference.
Projects
- International Fair Report 2016 | The Art Newspaper | supported by MomartThe International Fair Report 2016, supported by Momart, was the Art Newspaper's biggest ever survey of the art fair market. The editors examined data for 40 of the top international art fairs and made a detailed analysis of their past five editions, covering 4,269 galleries, from 507 cities and 96 countries.
- Sculpture 2017 | The Art Newspaper | supported by MomartSculpture 2017 is a 42-page feature on sculpture market and subjects related to it. The glossy magazine, produced by The Art Newspaper's editorial team in partnership with Momart Ltd, was distributed as an insert in the October 2017 issue of the Art Newspaper and also available to download as a soft copy from the Momart website.
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Projects credited in
- Momart | Marketing CollateralDesign and production of printed marketing collateral for a specialist fine art logistics provider and a trusted partner to art organisations around the world. A refreshed visual identity for a premier fine art logistics company providing specialist transport, storage and installation services to the art world.
Work history
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Marketing & Brand Strategy ConsultantEuropa Studio
London, United KingdomFreelance
We are a brand consultancy that helps businesses identify their values and articulate their story to connect with their audience and thrive. From brand strategy and visual design through to strategic marketing concepts, campaign development, communication and content creation, we create work that solves problems and drives businesses forward.
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Co-founder / DirectorWe are Cascade
- London, United KingdomFreelance
Cascade is a contemporary design and manufacturing studio specialising in the development and production of limited edition decorative art, furniture and lighting.
I have set up the studio with two other creative individuals to further build upon our interest in art, craft and well designed products. I was responsible for strategic and operational aspects of the business including development and production of new collections, participation in trade shows, business development, marketing communications and PR.
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Skills
- Marketing Strategy
- Marketing Communications
- Marketing Campaigns
- Brand Development
- Brand Positioning
- Digital Marketing
- Marketing
- Digital Strategy
- Social Media
- Online Advertising
Education
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Postgraduate Certificate in Creative Arts EducationCity & Guilds
- London, United Kingdom
Level 2 Certificate in Creative Techniques in 3D (jewellery design and development)
CAM Diploma in Marketing Communication (CIM)London Metropolitan University
- London, United Kingdom
Study modules: Marketing & Consumer Behaviour, PR, Direct Marketing & Sales Promotion, Advertising, Integrated Media.
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