International Women's Day Campaign

While I was part of The Fold team, I had the privilege of creating a campaign for International Women's Day. The Fold, a British women's fashion brand founded by Polly McMaster in 2012, has a strong presence globally and a wonderful community of professional women who support and empower each other throughout the year. We believed that International Women's Day was more than just a day; it was an opportunity to celebrate and uplift women year-round. With this campaign, my aim was clear: to inspire our community to take just 5 minutes for themselves and experience moments of joy. To bring this vision to life, I crafted a multifaceted approach, including event invitations, design of a printed concertina distributed to our customers, the creation of a dedicated landing page, the execution of a lively social media strategy, and the organisation of an engaging in-store event. Furthermore, I took on the responsibility of developing a series of illustrations that harmonized seamlessly with the affirmations shared by Emine Kali Rushton, a wellness and self-care author who collaborated with us. Our collective goal was to make International Women's Day a special and relatable experience for our community, emphasising the importance of self-care and celebrating the women who made the brand extraordinary.