Introducing Secret Contiki... Slide Into Our DMs

  • Lottie Norman

How do you let a group of young people who are turning against public social networks know about the hottest event in Amsterdam whilst still keeping it shroud in mystery? The Answer is ...with Secret Contiki. In partnership with Generator Hostels we asked our Contiki travellers whom were passing through Amsterdam to slide into our DMs to gain access to our EXCLUSIVE party! With the help of a gamified Secret Contiki chatbot and some anonymous air-dropping we took RSVPing to a new level.

Project Tags


  • Contiki Marketing Lab logo

    Contiki Marketing Lab

    • Marketing & PR
  • FX Digital logo

    FX Digital

    • Technology