INTRODUCING THE FASHION EDIT | YVERT

The Fashion Edit is a series curated by YVERT, inviting our community to share their personal wardrobe journeys. Home-made imagery, accompanied by a comment on the story of the garment, allows creatives to share and inspire. To launch this series, our Creative Director, Vanessa shared a couple of garments she cherishes and told their story: First of all, how did this series come about? As you may be aware, I started the YVERT journey right before the outbreak of the pandemic. I had collaborative content planned with some amazing creatives. When the lockdown was announced in the UK, I had to come up with a Plan B. All content for the launch had to be created from home, and without the company of others. While rambling about in the house, trying to find ideas for alternative content, I began to look at my own clothes a little closer. There was something very thrilling about sitting down and thinking about the journey of a garment you own. I came up with the idea to photograph clothing I define as timeless – things I know I will keep as long as they last – and write little paragraphs on them. Our world is filled with the mentality to buy an item of clothing for the sake of having it. Trends come and go as fast as the daily news. Throw away culture is the norm. What we should crave is the need for a garment we will love, appreciate and wear longer than a month. So here we are, the Fashion Edit Series is born, where people can share clothes that might not be this week’s trend but are precious and timeless. Read full article: https://www.yvert.co.uk/post/introducing-the-fashion-edit Photographed and styled by Vanessa Menrad