Vanessa Menrad is a young artist specialising in Content Creation, Creative Direction, Graphic Design and Production. Throughout her time at University she has established various skills in editorial design, fashion direction/styling, writing, content production, illustration, branding and marketing.
She has various experience in the industry, having worked for Schön! Magazine, Holmes Production, Ilk&Ernie and more. She is the founder and Creative Director of YVERT, a platform designed to inspire creatives to become more sustainable and allow them to collaborate with like-minded people.
Vanessa is driven by a goal to make a change in the fashion world, working towards a more sustainable and responsible industry.
Projects
- YVERT COMMUNITY AND SOCIAL MEDIASocial Media plays an important part in the YVERT brand. It’s the centre point of the brand’s growing community. It enables the audience to communicate with each other, get instant updates and get inspired on the go while letting YVERT advertise and share content, information and events. For the best possible performance, I created a social media plan that includes information about the goals and objectives, strategic considerations, strategies and tactics, potential content and interaction. Y
- YVERT CONNECT PROTOTYPEYVERT CONNECT is an app prototype created as part of the YVERT brand possibilities. It is currently only a concept and design, the actual app has not been developed. Users can share their own work they created, find other individuals and small companies and follow them, post listings for shoots and other jobs, and collaborate on projects. This is filtered through locations that each member can personalise to their own needs. Anyone can sign up to find like-minded creatives, making a change in t
- YVERT PLATFORMSustainability has become the centre of attention in the fashion world, we have never felt the need to change as much as we do currently. While organisations such as Extinction Rebellion, Fashion Roundtable, and Fashion Revolution are determined to tackle the issues connected to companies and existing supply chains, fashion platforms and blogs like MOCHNI, Eco Warrior Princess and Good on You inform consumers and help them make better choices. What we need right now are tools and facilitators to
- STAYING CREATIVE AT HOME | YVERTStaying creative while on lockdown might be more of a challenge than one initially imagines. Repetitive behaviour seems to be overtaking your daily life, you might find yourself in a creative blockade, or even depressed from seeing all those ‘I am so productive’ Instagram posts. Right now, it is important to take a step back and a deep breath. You’re not the only one feeling this way and you do not have to be productive every day. Don’t feel ashamed of doing nothing. However, if you get to a po
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Work history
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Art DirectorSister Jane
London, United KingdomFull Time
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Production Assistant/RunnerSelf Employed
- London, United KingdomFreelance
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Skills
- Adobe Indesign
- Adobe Illustrator
- Wordpress
- Wix Websites
- Adobe XD
- Brand Identity
- Concept Creation
- Strategy
- Styling
- Microsoft Office
- Digital Content
- Branding
- Graphic Design
- Art Direction
- Digital Design