Sustainability has become the centre of attention in the fashion world, we have never felt the need to change as much as we do currently. While organisations such as Extinction Rebellion, Fashion Roundtable, and Fashion Revolution are determined to tackle the issues connected to companies and existing supply chains, fashion platforms and blogs like MOCHNI, Eco Warrior Princess and Good on You inform consumers and help them make better choices. What we need right now are tools and facilitators to support the people who work in fashion and are trying to grow a more responsible industry. YVERT was created to help with this. A support system for creatives wanting to share, connect, and create, to help them make a change in the fashion industry.
The brand was conceived from the frustration of wanting to create sustainable content, but not knowing where and how to find like-minded people. After deciding to create sustainable fashion content, I struggled to get hold of like-minded creatives to collaborate with me. Eventually, I decided I needed to create was a space where creatives can not only get inspired, but also find like-minded people to work with and actually share their work.
And this is how YVERT came to be, a platform designed to facilitate a space for sustainable creatives and build a community that can make a change in the fashion industry. It currently consists out of a website, an Instagram account and a Facebook group, helping individuals and small companies get inspired, find each other, share their work and collaborate. Additionally, I created an app prototype that would combine all the above into one digital channel, as a future goal.
YVERT caters to creatives in the fashion industry with interest in working sustainably and responsibly. This can include freelancers, workers, content creators, students, graduates, small companies, and hobby creatives. They will most likely be looking to collaborate with like-minded people, share some content they have created, interact with people, or maybe even just get inspired and find out how to change their practice.
Find the platform here: https://www.yvert.co.uk
Creative direction, production and graphic design by Vanessa Menrad.