Social Media plays an important part in the YVERT brand. It’s the centre point of the brand’s growing community. It enables the audience to communicate with each other, get instant updates and get inspired on the go while letting YVERT advertise and share content, information and events. For the best possible performance, I created a social media plan that includes information about the goals and objectives, strategic considerations, strategies and tactics, potential content and interaction. YVERT's social media consists of an Instagram account, a Facebook page, and a Facebook Group. creative direction, content creation + graphic design. Vanessa Menrad