Bright, bold colours can give us confidence and help us feel good about our bodies. Dove wants to encourage women to wear the colours that make them feel fantastic. Not every woman can let her true colours shine through. Dove invited four Leicester firewomen to ditch their dark, drab uniforms for a colourful dress – and wear it on a very special day out. But there was a catch! First they had to spray their dresses with Dove Invisible Dry to prove that it leaves no white marks on 100 colours.