Dai Roberts

Creative Group Head

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director


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Do you really want to delete project Monkey's Monumental Mission?

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Do you really want to delete project #WorldOfWow - Sony Xperia?

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Do you really want to delete project Invisible Dry Deo - Dove?

  • copywriting, branding, tone of voice, Video, brand identity, outdoor

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Do you really want to delete project Free Range Cider - Addlestones?

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Do you really want to delete project Things Women Never Say - Dove?

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Do you really want to delete project The Before and After Project - Cif?

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Do you really want to delete project V Festival Sponsorship - PG Tips?

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Do you really want to delete project Pint Swap - Ben & Jerry's?

  • outdoor, copywriting, branding, tone of voice, online

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Do you really want to delete project Timelessly English - Ye Olde English?

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Do you really want to delete project Monkey's Ice Bucket Challenge ?

About me

My day-to-day as an Art Director is to generate great ideas and oversee their production. My role as Creative Group Head means I’m also responsible for leading and overseeing the creative digital and social output of our agency. I didn’t exactly take the direct approach to becoming a creative. With a degree that mixed both creative thinking and design discipline, I brought a varied skill set and a diverse knowledge base out of university that I was eager to build upon. I spent my first years in the industry as a designer and even a developer for a while, where I was able to develop outside of the traditional creative scope to become a more rounded Digital Creative who not only sees the potential in digital advertising, but also has the ability to craft great digital ideas. Since then, my time moving from digital to integrated agencies has ensured I’ve continued to develop in many more areas, ranging from video to OOH campaigns. It’s also allowed me to do what makes me happiest – telling larger, more engaging stories and making great content that lives across multiple forms of media. Other things that make me happy include eating, music, watching rugby or talking about Batman.

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  • Advertising
  • Film
  • TV
  • Print Design
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Illustrator
  • Digital Print Advertising
  • Creative Art Direction
  • Idea Concept Development
  • Social Ad Campaigns
  • Creative Critical Thinking

Work history


Creative Group Head


Jan 2013
  • London, UK
  • Full Time
  • Working in a creative team responsible for generating a wide range of integrated conceptual work as well as overseeing the agency's digital and social creative output. Notable clients include Evian, Volvic, Cif, Dove, PG Tips, Pot Noodle, Cornetto, Lucozade, Hula Hoops, Addlestone's, Ye Olde English, Shepton Mallet Cider Mill, Guinness Africa amongst others.


Art Director


Jul 2011 - Jan 2013
  • London, UK
  • Full Time
  • Creative Art Director responsible for creative concepts and seeing them through to reality. Working with a number of clients including Tesco, Unilever, P&G, Disney & NBC Universal.


Digital Designer

Momentum WW

Feb 2009 - Jul 2011
  • London, UK
  • Full Time
  • I worked on many major entertainment, food, mobile and Technology briefs before quickly progressing into a role where I was much more responsible for leading projects as well as add to the digital team's creative output. Clients in my time there included Sony Playstation, Sony Pictures, Paramount, Fox, Lionsgate, Xbox, Nestle, Rowntree's, Subway, HTC, Nokia, Codemasters and Microsoft.


Digital Designer & Developer

Creative Direction Motivation

Apr 2008 - Dec 2008
  • London, UK
  • Full Time
  • Flash Designer/Developer. Working across design and development, I was the person responsible for bringing digital into a small design company looking to move into the web after a history of print production.


Digital Designer & Developer


Aug 2007 - Mar 2008
  • London, UK
  • Full Time
  • In-house designer tasked with tackling all design for events, promotions and parties as well as creating an online presence for both the agency and it's sister companies; Crown Music Management, Paul Stacey Management and Irresistible Talent.



BA) Hons Graphic Design Communication

University of the Arts, London

Sep 2004 - Aug 2007
  • Chelsea, London SW3, UK


Avce Graphic Design

Glamorgan College of Art Design

Sep 2002 - Aug 2004
  • Treforest, Pontypridd CF37, UK



MAA Best Awards

Marketing Agencies Association

  • Best Content (Consumer Product) - Winner Best Idea (Consumer Product) - Nomination


DADI Awards

The Drum

  • Branded content - Nomination Consumer Products Website, App or Campaign - Nomination


The Dream Awards

The Drum

  • Integrated FMCG Campaign - Winner PR - Event or Stunt - Commendation


D&AD Student Awards


  • Wood Pencil