Cif were launching the Before & After Project: a project aimed at ‘Making communities shine’. It gave consumers the opportunity to nominate a community centre, within their locality, for a special Cif clean.
To launch the campaign, we took on Cif’s biggest job ever: cleaning the roof of The O2 Arena, one of London’s most iconic landmarks. We created a series of films and social content, that informed people about the activity and invited them to take part in the wider promotion.