Strategic redesign of IRC’s global digital presence to increase awareness and engagement of VIP donors and supporters with the work they do — adding clarity and coherence to their fragmented digital presence.
The new site acts as a central hub, promoting their programs and initiatives across the globe to a wider audience and demographic. Using a bold graphic language, infographics and custom ‘data cards’ the new site offers an engaging and clear insight into the work of the IRC in a fresh and dynamic future-proof platform.
As designer and associate creative director on the project I helped design the new site, the various components; and presenting back to the client stakeholders.
Since launch, the new IRC site has seen an increase in visitors; and more importantly — the visibility and urgency of their work has led to more donations via the website.