To celebrate the early digital release of Iron Man 3 on blinkbox, we wanted to do something different.
That’s when we happened upon Jeff Wright, an American balloon artist from Ohio. Jeff made waves earlier this year with his fantastic collection of superhero costumes made entirely from modelling balloons.
After weeks of trying to contact him, we finally tracked him down to his new home in Bolivia and challenged him to create a full Iron Man suit with fewer than 500 balloons.
The Coverage
The blinbox release received widespread attention from some of the biggest sites online - including MSN, AOL, Mashable, Yahoo, Digital Spy and The Poke.
With no seeding budget behind the film our sell-in delivered 100,000 views in the first 48 hours.