Within Fine Art criticism fashion is widely dismissed as superficial due to its commercial imperatives, subsequently not being held in the same regard or commonly explored as a medium of Fine Art. However my practice considers that when created for conceptual and profound aesthetic contemplation, fashion supersedes artificiality by employing the same artistic ambition and intention as traditional methods.
The appropriation and restructuring of three widely recognisable contemporary artworks by Emin, Saville and Hirst into high fashion garments aims to perform the original artwork’s concept just as effectively. This physically challenges the critical preconceptions of fashion by positioning fashion as a conceptually communicative and therefore equally legitimate Fine Art medium. The fashion garments are captured by photography that acts as a framing device, enabling critical distance within which to directly question: is fashion art, what is art itself, and who is its judge?