Alisia Heslop-Hellawell

Alisia Heslop-Hellawell

Fashion CreativeLeicester, United Kingdom
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Eve Somerville
Conor Clarke
Claire Arnold
Alisia Heslop-Hellawell

Alisia Heslop-Hellawell

Fashion CreativeLeicester, United Kingdom
About me
Ambitious Fine Art graduate specialising in concept development and styling, supported by extensive experience that has advanced a broad skill-set in fashion styling and art direction.
  • Is Fashion Art?
    Is Fashion Art?Within Fine Art criticism fashion is widely dismissed as superficial due to its commercial imperatives, subsequently not being held in the same regard or commonly explored as a medium of Fine Art. However my practice considers that when created for conceptual and profound aesthetic contemplation, fashion supersedes artificiality by employing the same artistic ambition and intention as traditional methods. The appropriation and restructuring of three widely recognisable contemporary artworks by Emin, Saville and Hirst into high fashion garments aims to perform the original artwork’s concept just as effectively. This physically challenges the critical preconceptions of fashion by positioning fashion as a conceptually communicative and therefore equally legitimate Fine Art medium. The fashion garments are captured by photography that acts as a framing device, enabling critical distance within which to directly question: is fashion art, what is art itself, and who is its judge?
  • Fashion Marketing Module UCA
    Fashion Marketing Module UCAFictitious promotional project for Fashion Marketing module in order to communicate brand aims, with innotative styling to comply with the brand aesthetic.
Work history
    Makeup ArtistMAC Cosmetics
     - Leicester, United KingdomFull Time
    Being a key team player within an extremely fast paced environment, meeting time constrained sales targets through utilising excellent product and artistry knowledge with efficient and creative ingenuity.
    Fashion InternFashion Feud
     - Leicester, United KingdomInternship
    Excellent creative and organisational skills gained in assisting, coordinating and styling photoshoots in response to brand concept, aesthetic and moodboards.
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  • Art Photography
  • Fashion Photography
  • Art Fashion
  • Art Direction
  • Art Creation
  • Fashion Assistant
  • Fashion Concept
  • Fashion Communication
  • Fashion
  • Fashion Direction
    (hons) BA Fine ArtLoughborough University
    Loughborough, United Kingdom
    Exploring conceptual fashion art direction within Fine Art photography. Developed distinguised communication skills in the Dissertation module.
    University for the Creative Arts logo
    University for the Creative Arts logo
    1.1 BA (Hons) Fashion Promotion & ImagingUniversity for the Creative Arts
     - Epsom, United Kingdom
    Fashion marketing and graphics skills advanced within styling photoshoots and creating digital promotion, aligning with brand aesthetic and concept. Left to pursue previously stated degree.