BRIEF Launching a new brand in a new country is always tough, but add in the fact we had 22 days from concept sign off to the first asset supply date, it was no easy feat. We were tasked to launch Crowd Farming to the German audience - with a focus on shifting the seasonal Avocado and Orange produce the farms had whilst the campaign was live. We had a full 360 campaign to create; 30’ TV spot, static and moving OOH, and static and moving social media assets.