It Chapter Two 2020 Film Campaign

  • Isabelle Pitre

The release of the film in Canada was supported by influencers participating to a 2-day trip to Los Angeles to attend the film Premiere and afterparty, a visit at a special IT themed museum and a Warner Bros Studio Tour. The trip allowed the influencers to create content. Locally, director Andy Muschietti and producer Barbara Muschietti did a full day of promotion as well as attended a screening. In Toronto, the balloons from the movie were recreated for a stunt downtown during rush hour.

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    Warner Bros.

    • Media Production
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    Warner Bros Studio Tour

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      It Chapter Two