It Has to be Heinz
How can Heinz convince people that their favourite foods can only be enjoyed with their favourite ketchup? Through focusing on quirky Heinz and food combinations, (using bananas and ketchup as my inspiration), I was able to create a simple and humorous campaign using typically American foods such as: hot-dogs, pancakes and doughnuts, to emphasise the brand message that whatever food you may like... “It has to be Heinz“.
Concept and Art Direction: Rania Qaddoura
Photography: Flo Field
Full project at: www.raniaqaddoura.com/it-has-to-be-heinz