Hi! I'm Rania. Half Palestinian, half English.
Studying Graphic Design, I learnt it's not all posters and typography but more about conceptual thinking and how we can use design strategically to start conversations that make a difference. As cliché as it sounds, what motivates me is that my work could improve today's society even if it only helps one person.
Since graduating I have been lucky enough to work at TEMPLO in Shoreditch, whose work focusses on education and social justice. Here I have gained first hand experience working simultaneously on multiple briefs and insight into working collaboratively with clients, whilst learning how to work as part of a team within industry.
Now working in London, I hope to continue developing my skills and hopefully go on to explore the agencies of the world.
Projects
- Adala ApparelADALA || عدالة — is an Arabic word meaning “JUSTICE, FAIRNESS + EQUALITY” and also denotes the “JUSTICE OF GOD”. ADALA APPAREL was created in order to help raise money + awareness for causes that matter. More specifically in the case of fundraising on behalf of the millions of the Palestinians suffering under the occupation. https://raniaqaddoura.com/adala-apparel
- Gaia: One Meal a Day for the PlanetGAIA is a climate footprint tracker that consumers would use to monitor their carbon emissions whist food shopping, but also acts as an educational and functional tool. Once you have obtained your receipt you will be able to scan your bar code in the GAIA app to track your monthly emissions. The purpose of the app, ‘GAIA’ is to serve as a tool to track your carbon emissions and monitor your climate footprint. Full project at: www.raniaqaddoura.com/gaia
- Thumbelina | AnitaThumbelina : Anita is a typographic artistic book that follows the coming of age story, about a little thumb-sized girl – Thumbelina written by Hans Christian Andersen in 1846. Within the book I found there are parallels between how Thumbelina must overcome an old toad and then a mouse, who both try to arrange marriages for her, and the reality of young child brides, in this case the wedding of 16 year old Anita from Kagati village, just outside Kathmandu Valley, Nepal. Imagery: Stephanie Sin
- It Has to be HeinzHow can Heinz convince people that their favourite foods can only be enjoyed with their favourite ketchup? Through focusing on quirky Heinz and food combinations, (using bananas and ketchup as my inspiration), I was able to create a simple and humorous campaign using typically American foods such as: hot-dogs, pancakes and doughnuts, to emphasise the brand message that whatever food you may like... “It has to be Heinz“. Concept and Art Direction: Rania Qaddoura Photography: Flo Field Fu
- Cards Against InsanityA partnership between Movember and Cards Against Humanity. Introducing a card game to de-stigmatise depression and help build empathy within families through important conversations on mental health. After speaking to my mum, I found the main issue when dealing with depression was communication between family and friends. Therefore, I decided to create an adaptation of Cards Against Humanity focusing on male mental health with a humorous twist. Full project at: www.raniaqaddoura.com/cards-again
- Illegal Occupation of PalestineThe ‘Illegal Occupation of Palestine’ is a campaign aimed at the general public to raise awareness of the ongoing injustices within the West Bank and Gaza, as a means for a call to action with the (BDS) Boycott, Divestment and Sanctions movement. Full project at: www.raniaqaddoura.com/illegal-occupation-of-palestine
Projects credited in
- International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d116
Work history
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Creative + Multi-Disciplinary DesignerSelf Employed
Dubai, United Arab EmiratesFreelance
After finishing up a year with Les Spot I decided to refocus my efforts into furthering my design career by working simultaneously with various brands and independent agencies across: food and beverage, fashion, focusing on consultancy, branding and design.
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Creative + ProductionLes Spot
- Dubai, United Arab EmiratesFull Time
Les Spot is an Emirati lifestyle brand developed in 2021 in Dubai., that champions importing the ultimate western vintage-shopping experience to the Middle East. Whilst being a member of the team my main responsibilties lied within operations, content creation, art direction and graphic design.
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Skills
- Design
- Graphic Design
- Graphic Communication
- Creative Cloud
- Indesign
- Photoshop
- Abobe Illustrator
- Branding Design
- Artworking
Education
BA(Hons) Graphic DesignArts University Bournemouth
- Bournemouth, United Kingdom
First in Graphic Design
Foundation Diploma in Art and DesignArts University Bournemouth
- Bournemouth, United Kingdom
Distinction in Graphic Design specialism