It's All About You
SALE was presented as an event in the holiday calendar in its own right – and a solution to real-life experiences we all share during the holiday period. Whether it’s food comas, over-demanding families or never ending gift lists, SALE was the answer to all of these ‘problems’ using fun, irreverent graphics and insightful copy. The approach cleverly built on the concept of SALE as ‘me time’ and allowed us to target different types of people, products and situations, which continually evolved over the duration
of SALE so it always stayed fresh.