Itty Titty Stickies

80% of breast cancer cases in women under 40 are found via self-examination yet 46% of us admit we don’t do it. Even though breast cancer is more lethal for 15-34 year olds. We found the best time to self check is a week after your period ends as breasts can swell and be tender to touch when on your bleed making self checks tricky, so when your hormones return back to their own state of normal, it makes it easy to check when something is not right. Itty Titty Stickies encourage the creation of the life-saving habit of regular (and accurate) breast and pec checks. Piggybacking the existing habit of daily contraceptive pill-taking, this neat idea is an easy way to get yourself to check regularly for early signs of breast cancer. Birth control pills also slightly increase the risk of breast cancer so we're targeting the right people at the right time, with cheeky bold 5mm boob shaped stickers! Superdrug customers could pick up a years supply of stickies for free in store and online with their pill prescriptions.