The Soho House Group host a one day annual music and food festival with ITV being one of their main corporate sponsors. This hot ticket event sells out year on year, being a well-established highlight in much of the media’s social calendar, with numerous ITV talent attending.
Working directly with ITV to create the overall look and feel of the event, which was to include the ITV tent area, a pre-festival branded lunch and promotional material leading up to the event.
The end result combined festival imagery with a range of emoji inspired icons. Lobster claws, microphones and mini talent icons appeared across the event, from printed banners to interactive photo booth props. Setting the tone for the event that is both luxurious and exclusive, promoting it as the must-attend event of the summer.