Lewis Dace Graphic Design & Art Direction | The Dots
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Lewis Dace

Graphic Design & Art DirectionLondon, United Kingdom
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Lewis Dace

Graphic Design & Art DirectionLondon, United Kingdom
About me
Independent Graphic Designer and Art Director based in London with over ten years experience creating brands, launching new products and producing multi-channel marketing campaigns for some of the largest brands in the UK.
Projects
  • The Discovery ChannelThe Discovery Channel wanted to reimagine their Discovery Kids License brand, which is a market leader in kids STEM products (Science, Tech, Engineering & Maths). The new brand #MINDBLOWN connects and pulls together the broadcast shows, the digital content and the consumer goods in a bold, graphic style.
  • Monsoon SS18Working with fashion retailer, Monsoon to conceive, art direct and produce a marketing concept for their SS18 childrenswear that will run across all marketing touchpoints, including in-store, window displays, websites and social media channels.
  • Utilita EnergyUtilita Energy—a new energy company competing against The Big Six. Utilita stand for more choice, more control and more power. The launch of their Flexipay service earlier this year uses emoji hands to help symbolise the strategy of power in customers’ hands, as well as communicating a series of marketing stories in a simple and engaging way.
  • ITV House FestivalThe Soho House Group host a one day annual music and food festival with ITV being one of their main corporate sponsors. This hot ticket event sells out year on year, being a well-established highlight in much of the media’s social calendar, with numerous ITV talent attending. Working directly with ITV to create the overall look and feel of the event, which was to include the ITV tent area, a pre-festival branded lunch and promotional material leading up to the event.
  • Heal's re-brandA re-brand of Heal’s, a furniture maker, a retailer and symbol of great British design for over two hundred years. Heal’s wanted to revisit their past and look at the logo that was used in 1930s when the business was originally named Heal & Son. Revisiting their heritage and history allowed Heal’s to better connect with its customers based on simple, clean and honest craftsmanship values.The main strategic and creative direction was to create a brand that connects Heal’s with the rich heritage,
  • De Beauvoir BlockIdentity for The Benyon Estate’s new development of inspirational workspaces designed for businesses in the creative industry, located within the conservation area of De Beauvoir Town in East London.
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Work history
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    M
    Freelance Graphic DesignerMetropolis Inc.
     - Sydney, AustraliaFreelance
    S
    S
    Freelance Graphic DesignerStudio Woo
     - Sydney, AustraliaFreelance
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Skills
  • Graphic Design
  • Art Direction
  • Photoshop
  • Branding
  • Print Design
  • Typography
  • Web Design
  • Picture Editing
  • Logo Design
  • Digital Design
Education
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    BA (Hons) Graphic Design & PhotographyKingston College Of Art and Design
     - Kingston upon Thames, United Kingdom
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    E
    Art Foundation DiplomaExeter Art College
     - Exeter, United Kingdom
Awards
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    RSA Design AwardsKingston College Of Art and Design
    Winner of '24 hour' brief