The Discovery Channel wanted to reimagine their Discovery Kids License brand, which is a market leader in kids STEM products (Science, Tech, Engineering & Maths).
The new brand #MINDBLOWN connects and pulls together the broadcast shows, the digital content and the consumer goods in a bold, graphic style.
The brand style uses a mix of icons, emojis and colour to create bold and graphic art to tell stories, present experiments and give insightful facts. The brand builds clearer interactivity with the target audience through sharing and uploading content