Working with fashion retailer, Monsoon to conceive, art direct and produce a marketing concept for their SS18 childrenswear that will run across all marketing touchpoints, including in-store, window displays, websites and social media channels.
It needed to capture the playful charm, colour and bold statements of the range. We developed the ‘Life. Coloured In’, a message and a lifestyle creative.
Shot in Miami by two leading kids’ fashion photographers—Tim Marsella and Joseph Montezinos and styled by Kate Van De Hage.