Utilita Energy—a new energy company competing against The Big Six. Utilita stand for more choice, more control and more power.
The launch of their Flexipay service earlier this year uses emoji hands to help symbolise the strategy of power in customers’ hands, as well as communicating a series of marketing stories in a simple and engaging way.
A bold, clear campaign that tells a wider audience that they put more choice, more control and more power into the hands of their customers. Executed for both print and social media channels.