ITV News Brand Campaign

Tasked with creating a brand piece for ITV News, we decided to put the Independence of ITV News at the centre of the campaign. As part of a larger Brand Campaign, I created National and Regional Promos setting up the positioning for ITV News: 'Independent news is what we stand for.' Using real news clips across the National and Regional outputs, we have created approximately 40 promos, many of these being region specific. The campaign expands and grows as new stories break. Here is some of the campaign: https://vimeo.com/user127126051