ITV Rebrand & Relaunch Asia-Pacific & the Middle-East

Objectives - Implement the global rebrand of ITV Granada to ITV Choice across the Asia-Pacific & Middle East regions. - Measure and increase brand awareness in three key markets; Dubai, Hong Kong and Malaysia. Solution - Appointed an external brand research vendor to track brand awareness across the three key markets before and after the rebrand. - Sphere-headed and implemented rebranding marketing efforts including a website redesign, social media revamp and all other creative assets with assistance of the UK HQ. - Promoted the rebrand across the three key markets with a multi-market launch campaign which included a press and trade relaunch event, plus digital and outdoor advertising campaigns. Results - Brand awareness across the three key markets increased by 60%. - English and local language press coverage across all major markets.