I am an award-winning marketing professional with over 17 years experience leading brand, communications and digital strategies for global brands, agencies, not-for-profits, and NGO's. Companies I've worked with include; ITV, Burberry, The Women's Foundation, Chambers of Commerce and Project Management Institute. I am highly motivated by data analytics and insights, as well as the psychology behind emotive brand storytelling & creative. Strategic leader and an empathetic people person, with demonstrated success in building relationships with stakeholders, and nurturing individuals to build and cross-functional team strengths. Multi-market experience spans across the UK, Asia-Pacific and the Middle East.
- Event Marketing Strategy - The Women's FoundationDevised a campaign concept around the annual international Women's Day campaign and its theme 'press for progress', with a focus on two key events: - Fund raising gala - Panel event lunch Worked with international teams and volunteers to lead the Event Marketing strategy, communications, social media planning and PR. The organisation exceeded its donation target - and achieved support from key stakeholders such as KPMG, Barclays, Bloomberg etc. The event was also covered by various media, incl
- Communications & PR - The Women's FoundationDeveloped a yearly communications plan based around internal research, as well as annual events such as; International Women’s Day and other global initiatives. Interviewed inspirational women in Hong Kong as part of a new video series, in order to attract more brand awareness. Engagement across social media channels increased by 200%, and TWF featured in the media such as The Guardian and South China Morning Post, Hong Kong’s biggest newspaper.
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Head of Community & Marketing ConsultantCity Girl Network
- Head of Community, Marketing & Partnerships for a social network dedicated to helping empower, inspire & support over 100,000 women across 20 cities. - Brand audit, partnership deals, PR & team training. - Increased community membership YoY by 300%
Regional Marketing Lead | Global EngagementPMI Project Management Institute
- United KingdomFreelance
• Liaised with key stakeholders within the Europe & Asia markets, as well as the USA based HQ. • Exceeded bi-yearly targets set by HQ by 10% as a result of working closely with local teams to incorporate in-market knowledge, and working with suppliers to optimise brand consistency and performance across digital communications and paid media campaigns. • Managed regional budgets in excess of $millions.
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Mini MBA Certificate in MarketingMarketing Week Mini MBA
- United Kingdom
The Mini MBA in Marketing is an MBA level, CPD accredited course that gives on-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.
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