Hi I’m Jen, an award-winning marketer with over 15 years of integrated marketing success across the UK, Middle-East and Asia-Pacific. Companies I've worked with include; ITV, Burberry, The Women's Foundation, Chambers of Commerce and Project Management Institute.
What I do: I help companies on a freelance, interim, or retainer basis to drive powerful brand communications and marketing growth through data-driven insights and creativity, supporting in-house and agency teams.
Who I work with: Diverse industry experience includes media and broadcasting, education, recruitment, luxury, hospitality, third sector organisations and charities.
Where I work: Located between Manchester and London, I work with companies across the UK and beyond. With experience in multiple regional roles, I excel in managing multi-market strategies.
Skills: Highly organised, creative thinker and empathetic team player who nurtures stakeholder relationships.
Career highlight: Implemented the 2013 ITV rebrand across the Asia-Pacific region and led multi-market brand awareness campaigns across outdoor, digital and PR channels. Resulted in a 60% YOY increase in brand awareness.
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Volunteer Community & Partnerships Manager for the 14,500+ member Manchester Girl community; part of the City Girl Network.
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Diploma in Relationship Psychology & CBT certified.
Projects
- British Chamber of Commerce - Event Marketing & Creative DesignProduced multimedia and visual elements for major Britcham events, including the Annual Ball, by working with designers to manage the design and production of a wide range of event materials such such as invitations, emails, website banners, signage, venue backdrops, video screens, gift bags, and other promotional assets. The below example is for the Britcham Annual Ball with the theme “Swinging 60’s London”, sponsored by Accenture and Jardines.
- British Chamber of Commerce - Communications & EditorialManaged the editorial calendar and production of the bi-monthly publication “Britain in Hong Kong” which is distributed to over 10,000 people including Chamber members, expat clubs, and British Airways Business Class lounges in Hong Kong and London. Soley wrote regular content pieces including interviews with Hong Kong leaders, member news, book recommendations and Desire Made Real - a regular lifestyle feature.
- ITV Rebrand & Relaunch Asia-Pacific & the Middle-EastObjectives - Implement the global rebrand of ITV Granada to ITV Choice across the Asia-Pacific & Middle East regions. - Measure and increase brand awareness in three key markets; Dubai, Hong Kong and Malaysia. Solution - Appointed an external brand research vendor to track brand awareness across the three key markets before and after the rebrand. - Sphere-headed and implemented rebranding marketing efforts including a website redesign, social media revamp and all other creative assets with ass
- The Women’s Foundation Hong Kong - Event Marketing & Fundraising StrategyObjectives - Meet the event fundraising target of HKD$1,200,000 (USD$150,000) for the Annual 2018 Fundraising Gala Dinner via table sales, silent auction and pledge donations. - Highlight the work of The Women’s Foundation and its initiatives. - Secure sponsors and prize donations to encourage bids and donations. - Attract engaged c-suite level attendees and brand ambassadors within the Hong Kong’s community. Solution - Devised an event marketing strategy around the annual International Women
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Work history
Community & Partnerships ManagerCity Girl Network
United KingdomFreelance
- Head of Community, Marketing & Partnerships for a social network dedicated to helping empower, inspire & support over 100,000 women across 20 cities.
- Brand audit, partnership deals, PR & team training.
- Increased community membership YoY by 300%
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Regional Marketing Manager | APAC EMEA | Global EngagementProject Management Institute
- United KingdomFreelance
• Liaised with key stakeholders within the Europe & Asia markets, as well as the USA based HQ.
• Exceeded bi-yearly targets set by HQ by 10% as a result of working closely with local teams to incorporate in-market knowledge, and working with suppliers to optimise brand consistency and performance across digital communications and paid media campaigns.
• Managed regional budgets in excess of $millions.
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Education
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Mini MBA Certificate in MarketingMarketing Week Mini MBA
- United Kingdom
The Mini MBA in Marketing is an MBA level, CPD accredited course that gives on-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.
BSc MarketingManchester Metropolitan University
- United Kingdom
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Awards
Gold Award - Best Use of Programmatic in a Global CampaignDentsu Aegis Network
Internal award for regional work on a programmatic display campaign for Hilton Hotels Worldwide - iProspect