Environmentally friendly, simple, and dynamic - these are the words used by Industriellen Werke Basel (IWB) to promote its wide range of e-mobility services. To further promote sustainable mobility and raise awareness about IWB's progressive activities in this area, we launched a progressive video campaign. Using fast cuts, interesting faces, and lively sound design, the image film - in keeping with the spirit of the times - aims above all to pick up a forward-looking target group and invite them to become "part of the change" - the change towards a globally sustainable future.