Alix Zoe Gerber

Alix Zoe Gerber

Art DirectorZürich, Switzerland
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Alix Zoe Gerber

Alix Zoe Gerber

Art DirectorZürich, Switzerland
Projects credited in
  • CARL F. BUCHERER / ENCHANTING MOMENTS
    CARL F. BUCHERER / ENCHANTING MOMENTSBased on the sentiment of "Enchanting Moments," Carl F. Bucherer's 2019 Christmas campaign follows the moods of Winter Nights, Winter Frost and Winter Bronze to showcase the distinctive style, quality as well as elegance of the Swiss watchmaker. The "Enchanting Moments" campaign consists of point-of-sale, still-life and lifestyle photography, as well as moving images for Carl F. Bucherer's digital communications.
  • IWB / BEREIT?
    IWB / BEREIT?Environmentally friendly, simple, and dynamic - these are the words used by Industriellen Werke Basel (IWB) to promote its wide range of e-mobility services. To further promote sustainable mobility and raise awareness about IWB's progressive activities in this area, we launched a progressive video campaign. Using fast cuts, interesting faces, and lively sound design, the image film - in keeping with the spirit of the times - aims above all to pick up a forward-looking target group and invite t
  • UNIVERSITÄT ST.GALLEN / UNIVERSITÄT ST.GALLEN
    UNIVERSITÄT ST.GALLEN / UNIVERSITÄT ST.GALLENThe environment of a university is increasingly moving into the digital era alongside the physical classroom. This circumstance not only changes the learning experience of students but also presents them with new challenges in terms of their work-life balance. So what does the image of a contemporary student look like? For the new visual language of the MBA program at the University of St.Gallen, students are not photographed in the usual university environment. Rather, they are pictured as s
  • PUREGENE / EXPLAINING PUREGENE
    PUREGENE / EXPLAINING PUREGENEPuregene is a genomics-based biotech plant breeding company. The amazing team of scientists has dissected the cannabis plant into hundreds of quantifiable traits and matched them to the industry's best super-pangenome. In an effort to put the Puregene company and its underlying technology into language that the general public can understand, the short documentary "Explaining Puregene" picks up at the very beginning: In a visual and simplistic way, viewers are guided through the most relevant i
  • ADIDAS CH / ENCRYPTION
    ADIDAS CH / ENCRYPTIONThe pitch is your terrain with the Adidas Encryption Pack. The new Predator, X, Copa and Nemeziz models have received a complete redesign for the new season - get kicking!
  • ADC x MCDONALD'S / A LITTLE MOMENT OF HAPPINESS
    ADC x MCDONALD'S / A LITTLE MOMENT OF HAPPINESSAs part of the Young Creative Awards of the Art Director Club Switzerland (ADC), the client McDonald's set the challenge to promote the new "Mobile Order & Pay" function of the MyMcDonald's app to the relevant target group. To reach Gen Z, the spot "A Little Moment of Happiness" focuses on the entertainment value. The aim is to convey the benefits of the new "Mobile Order & Pay" function through the story: Because only the parallel class has to wait in line - at least when the everyday whisper
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Work history
    MARTY / TREZZINI logo
    MARTY / TREZZINI logo
    Art DirectorMARTY / TREZZINI
    Zürich, SwitzerlandFull Time
    M
    M
    Corporate Communications InternMigros-Genossenschafts-Bund
    Zürich, SwitzerlandInternship
    • Independent design and implementation of the communication campaign (in-house) for the launch of the Peer-2-Peer Project "AMIGOS" - a pioneering business model for the Swiss market. • Supporting the implementation of multiple communication campaigns within the company's infrastructur. • Assistance with support requests and management of the company's intranet. • Testing of the company's intranet (company network) and its newly released social network, with a focus on digital development. • Independent management of the intranet news channel for employee offers & contest. • Independent implementation of the advent calendar for 2017 and a weekly employees-raffle aiming to market new products and current events , incl. correspondence with sponsors, in-house communication, and coordination of prizes. • Distribution of press releases within the Migros Group • Responsible for various administrative tasks
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Skills
  • Writting
  • Advanced Social Media Knowledge
  • Teamwork
  • Highly Organised and Motivated to Work Under Pressure
  • Arts
  • Photography
  • Personable and Professional
  • Social Media
  • Creative Content
  • Research
Education
    U
    U
    History of Art And Art-world PracticeUniversity of Glasgow
     - Glasgow, United Kingdom
    Second phase, following Christie's Education: MA Hons, History of Art & Art-world Practice
    Christie's logo
    Christie's logo
    History of Art And Art-world PracticeChristie's
     - London, United Kingdom
    First phase: MA Hons, History of Art & Art-world Practice