• Emil Maeder
  • Yves Marty
  • Gianluca Trezzini
  • Alix Zoe Gerber

Puregene is a genomics-based biotech plant breeding company. The amazing team of scientists has dissected the cannabis plant into hundreds of quantifiable traits and matched them to the industry's best super-pangenome. In an effort to put the Puregene company and its underlying technology into language that the general public can understand, the short documentary "Explaining Puregene" picks up at the very beginning: In a visual and simplistic way, viewers are guided through the most relevant information about genetics and modern plant breeding, while learning what makes Puregene so unique.

Client: Pure Holding AG
Concept & Production: MARTY/TREZZINI
Media: Online, Social