ADC x MCDONALD'S / A LITTLE MOMENT OF HAPPINESS

As part of the Young Creative Awards of the Art Director Club Switzerland (ADC), the client McDonald's set the challenge to promote the new "Mobile Order & Pay" function of the MyMcDonald's app to the relevant target group. To reach Gen Z, the spot "A Little Moment of Happiness" focuses on the entertainment value. The aim is to convey the benefits of the new "Mobile Order & Pay" function through the story: Because only the parallel class has to wait in line - at least when the everyday whispering in class even captivates the teacher.