IWC F1 BRAND ACTIVATION

IWC approached us to develop a week-long takeover during F1 2023, marking their return to F1 Miami. We proposed transforming the renowned Museum Garage and the adjoining Jungle Plaza into a vibrant IWC F1 hub, drawing inspiration from the dynamic art district and IWC's latest collection. The hub featured content capture activations, a specially commissioned mural by artist Kobra, a celebrity basketball playoff and multiple influencer events, providing abundant opportunities to amplify the brand's presence and promote the new collection.