THE IDEA::
For the majority of us, sometimes saying 'I love you' can be a difficult thing to do. No one is perfect, but when you love someone, you love them with their virtues and flaws, and this is a more honest way to then say it. This is what this campaign is about: a new way to express our love to someone and tell them the real reasons why we are enchanted by this special person. For this, we make use of the following sentence: #IxyzLoveYou. The word 'xyz' has to be replaced by another word that helps you explain to the person you love why you do. You just need to think about: What is it about him/her that you like? What are those moments when you realise how much you love him/her?
CAMPAIGN:
-TV: please see video attached
-Print: please see image attached
-Digital: We will create a dedicated website where people can upload their love note.
-Outdoors: a replica of the famous 'Juliet's House' in Verona will be built and placed next to the 'Shakespeare's Globe' in London city. We will use a projector to digitally show all the love notes that people upload on the website.. Once a person uploads their love note, they will be told when this will be shown on the replica. On this day, they will also be allowed to access to the balcony and take a picture while revealing their love note.
*Credits to:
Sarah Gatefield, who collaborated in part of the idea generation
Nick Kempster, voiceover and actor
Olga Slivinschi, actress
Please note, this all this is purely speculative and has no connection in any way to Match.com