Hi! I'm Cris and I'm a multidisciplinary creative with experience in different fields such as motion graphics, 3D, storytelling, copywriting, advertising, marketing and market research.
Passion. Fun. And adrenaline. These are the reasons why I love constantly thinking about ideas and how to make them happen. Sometimes I’m so excited about them that I even forget to blink. Not lying. I like to experiment with different styles and techniques, but at the end of the day, it’s the story that matters.
I am also very interested in the power of design thinking and immersive technologies as an innovative and efficient way to create a real impact on people’s lives.
You can take a look at my work here:
www.behance.net/cristinahg
Projects
- Shouldn't have gone to SpecsaversThis spec ad uses the opposite message to the famous tagline for this brand, and says "Shouldn´t have gone to Specsavers". With this, I try to convey the message that you can see further than anyone else. The quality of the glasses is so good that it allows you to see things in even more detail. The girl in the advert can see eyes or faces in common objects; it´s a play on perspectives using images of everyday lives and demonstrates that everything depends on the way we look at things.
- The Social Travel ShopTHE IDEA: Creation and awareness of 'The Social Travel Shop' as a new section of the current business of the company 'Responsible Travel'. This online shop aims to persuade people to travel more responsibly. In it, people can buy everything they need for their trips (clothes, accessories, electronics,etc). All items will be made by local businesses, and environmental and animal organisations. Every label of each item will include a narrative which briefly explains who made it and their story. '
- Vans - Pure attractionThis design was for a contest organised by Glug to win a pair of tickets for their summer party event in the House of Vans, London, July 2015. To win the prize, they asked followers to Tweet or Instagram a photograph or creative image showing why we love Vans. I was one of the winners (please see below) so got to attend the event which was very nice!
- #IxyzLoveYouTHE IDEA:: For the majority of us, sometimes saying 'I love you' can be a difficult thing to do. No one is perfect, but when you love someone, you love them with their virtues and flaws, and this is a more honest way to then say it. This is what this campaign is about: a new way to express our love to someone and tell them the real reasons why we are enchanted by this special person. For this, we make use of the following sentence: #IxyzLoveYou. The word 'xyz' has to be replaced by another word
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Work history
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3D Motion Designer & Account ManagerKutuko
Madrid, SpainFull Time
My main role is to create brand value stories for our client Teka.
For that, I focus on the concept creation: moodboards, storytelling, copywriting, storyboarding and 3D animatics.
I also manage every project with the client from start to finish.
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Creative & Motion DesignerTeka Global
Madrid, SpainFull Time
I helped implementing a new digital content strategy from traditional filming to 3D.
Worked on the concept ideation to create a new and impactful audiovisual brand experience.
Coordinated the content with external providers and also developed my own 2D & 3D videos.
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Skills
- Advertising
- Illustrator
- Photoshop
- After Effecs
- 4D Cinema
- 2D Motion
- 3D
- Motion Design
- Concept Generation
- Concept Boards
- Storytelling
Education
User Experience Design Essentials - Adobe XD UI UXUdemy
Madrid, Spain
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Masters in Motion GraphicsEscuela Trazos
- Madrid, Spain
Cinema 4D and After Effects
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