This spec ad uses the opposite message to the famous tagline for this brand, and says "Shouldn´t have gone to Specsavers". With this, I try to convey the message that you can see further than anyone else. The quality of the glasses is so good that it allows you to see things in even more detail. The girl in the advert can see eyes or faces in common objects; it´s a play on perspectives using images of everyday lives and demonstrates that everything depends on the way we look at things.