Jacamo - a brand famous for having a bad reputation. When we first got given the account, we were excited about the challenge of how to turn this brand image around. We've worked on the Jacamo account for over a year and feel we are finally pushing it away from those dreadful Jonny Vegas years.
The 'Go The Extra' campaign has been slow steps towards achieving this goal. . Using less 'extra' supers and focusing the messaging only on the size availability, we don't loose that key USP - extra sizes but keep the style message dominant.
We worked on everything from TV, Press, Digital, Store Windows, POS, Email & Social Media ideas - making a fully integrated campaign.
Directed by Joe Connor. Chief Productions.