To design a logo for a freelance photographer. The client is a friendly, customer orientated worker but professional in practice, so the challenge was to bring this to the logo... and inevitably the branding.
My idea was to create a illustration based logo. Fun to look at but should work across multiple platforms in both web and print. the typeface should also be friendly, so a script font would ideal, but one that is capable of a formal feel, in the right situation.