Jack Daniel's | British Grand Prix VIP Penthouse

Jack Daniel’s had just announced their exciting partnership with McLaren. Following a competitive pitch process we were awarded the creative delivery of their presence at the 2023 British GP at Silverstone. Alongside a fanzone in the general admissions area, we were tasked with transforming a small hotel suite into a luxurious VIP area with unmatched trackside views. We created Jack’s Penthouse, a comfortable space for our VIPs to escape the crowds and enjoy the action with a delicious Jack Daniel’s serve.