I’m a passionate designer, leader, thinker and maker with a curious mind and a knack for
solving complex challenges.
I've worked in spirits, automotive, pharmaceutical, healthcare, travel, retail and luxury goods sectors, and have been trusted by many leading brands.
Available now for freelance projects.
Projects
- Tequila Herradura | Extraordinary Experiential BarTequila Herradura had recently revealed their vibrant, new positioning Extraordinary Awaits, but their UK launch had lost steam. The brand decided to make a splash at London Cocktail Week and chose us to deliver the activation. We transformed a dusty, blank-space unit into an extraordinary experiential bar. From an immersive sensory entrance and live DJ’s to guest bartenders from some of the world’s best bars and a sold-out Tequila Masterclass, we brought the extraordinary spirit of Tequila Herr
- Shrapnel Film | Key ArtCAPOW was approached to create key art for the short film Shrapnel. With a short turnaround and limited production stills to work with, we needed to find a strong solution quickly that captured the essence of the film. We developed a powerful concept using layered double exposures of the protagonist. Drawing on the films key theme of fragmented memories to create an ethereal but bold design. The films director and producer were delighted with our designs and the key art was launched at an indu
- Wight Whisky | Brand & Packaging DesignWe were briefed to create a new English whisky brand, the first from the Isle of Wight. I led the project working with our designers and strategists to distill a unique voice for the brand. We helped uncover the brands best qualities, the unique terroir of their island home (a UNESCO biosphere reserve), and the local barley and water that make their Island whisky truly special. We built the brand from the ground up, from naming to strategic vision, brand identity and a stunning pack design.
- Tequila Herradura | Margarita MonthFollowing several successful projects, Tequila Herradura entrusted us with their Margarita Month campaign. To raise awareness and drive sales in select venues across the UK over Margarita Month we created a social campaign with a suite of flexible assets that the brand and venue partners could use to promote Herradura.
- Triumph Motorcycles | Campaigns & Education ToolsI supported Triumph Motorcycles with dozens of projects, facilitating key product launches. Core projects included a new model training programme, distilling mountains of technical data into concise but elegant sales guides and training kits. I also led projects on the clothing and accessories side, launching new collections and creating retail campaigns and videos.
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Work history
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Freelance Creative & Design DirectorCAPOW Studio
United KingdomFreelance
I provide creative and design services for brands and agencies, from leading projects and pitches to hands-on design support.
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Design DirectorWonderworks Communications Ltd
- London, United KingdomFull Time
I directed and managed all design and creative output for a dynamic agency, dedicated the drinks industry.
As a member of the senior leadership team, I supported the founders with creative and marketing strategy and new business opportunities.
I led a talented in-house team of designers as well as handling resourcing and a network of freelancers and partner agencies.
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Skills
- Illustrator
- Communications
- Design
- Typography
- Art Direction
- Photoshop
- 10. Indesign
- Creative Powerpoint Design
- Digital/ Print
- Artworker; Photoshop; Powerpoint; Presentations; Print
Education
N
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Higher National Diploma Graphic DesignNWHC
- Hinckley, United Kingdom
Distinction Grade