Projects
- Machair BakeryScottish bakers Machair were after a clean, fresh brand for their start-up that felt both contemporary and elegant. I crafted a delicate and balanced type based logo, introducing a subtle arch which carried through into a loaf-shaped monogram. I then created a selection of brand collateral, packaging and social assets and animations to support the launch. Machair Bakery is preparing for the launch of their first site in 2025.
- Jack Daniel's | British Grand Prix VIP PenthouseJack Daniel’s had just announced their exciting partnership with McLaren. Following a competitive pitch process we were awarded the creative delivery of their presence at the 2023 British GP at Silverstone. Alongside a fanzone in the general admissions area, we were tasked with transforming a small hotel suite into a luxurious VIP area with unmatched trackside views. We created Jack’s Penthouse, a comfortable space for our VIPs to escape the crowds and enjoy the action with a delicious Jack Dan
- Jack Daniel's x McLaren | British Grand Prix FanzoneJack Daniel’s had just announced their exciting partnership with McLaren, and we were invited to pitch for their presence at the 2023 British GP at Silverstone. We proposed an interactive and engaging Fanzone with a centrepiece container bar, live music, games and attractions. We were awarded the project and got to work developing our solution.
- Tequila Herradura | Margarita MonthFollowing several successful projects, Tequila Herradura entrusted us with their Margarita Month campaign. To raise awareness and drive sales in select venues across the UK over Margarita Month we created a social campaign with a suite of flexible assets that the brand and venue partners could use to promote Herradura.
- Highland Park | Gifting ShootHighland Park tasked us with capturing lifestyle photography of their core range to inspire consumers to gift their whiskies at moments of celebration. Together we developed the brief and picked celebratory occasions to capture with unique setups - Thanksgiving, Christmas, Lunar New Year, Anniversaries, Father’s Day and Mother’s Day.
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Work history
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Design DirectorWonderworks Communications Ltd
London, United KingdomFull Time
I direct and manage all design and creative output for a dynamic agency, dedicated the drinks industry.
As a member of the senior leadership team, I support the founders with creative and marketing strategy and new business opportunities.
I lead a talented in-house team of designers as well as handling resourcing and a network of freelancers and partner agencies.
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Creative LeadThe Evolve Group
- Edinburgh, United KingdomFull Time
I led on response and delivery for a growing creative agency, focused on packaging and experiential activations for the drinks industry.
I also took the lead on new business and a thorough overhaul of our processes.
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Skills
- Illustrator
- Communications
- Design
- Typography
- Art Direction
- Photoshop
- 10. Indesign
- Creative Powerpoint Design
- Digital/ Print
- Artworker; Photoshop; Powerpoint; Presentations; Print
Education
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Higher National Diploma Graphic DesignNWHC
- Hinckley, United Kingdom
Distinction Grade