Jada Scented Candles

JADA is an independent luxury home fragrances brand, launched in 2020. I worked together with the founder to develop their brand identity, defined as "contemporary, elegant and high-end". From logo to business cards and packaging, each design was carefully produced to reflect the natural and artisanal qualities of the brand. Inspired by the fragrances and in harmony with the candles' conceptual names and definitions, the packaging becomes an emblem of the aroma through abstract motifs and meticulously selected colour palettes. Used Adobe Illustrator and InDesign.