Hi! I am Monica, graphic designer and illustrator based in Milan (Italy). My work ranges from marketing collaterals to branding, bringing briefs to fruition with dedication, care and ✧ a touch of flair ✧.
An all-embracing attitude allows me to find inspiration even in the smallest, most over-looked items. As a result, I am able to translate this into my work through playful textures, contrasting organic / inorganic elements, and a romantic interpretation of the ordinary.
Projects
- SelvaHidden amongst the concrete buildings of Milan, you can find a little oasis called Selva. This is no ordinary plant shop but rather a green hub to escape the city and bring a piece of wild into your home. I created their brand identity, developing a visual language which combines soft lines with jagged elements, thus representing the juxtaposition between city and nature. From logo to business cards, from social media posts to packaging, Selva's branding radiates with colour and playfulness, co
- Jada Scented CandlesJADA is an independent luxury home fragrances brand, launched in 2020. I worked together with the founder to develop their brand identity, defined as "contemporary, elegant and high-end". From logo to business cards and packaging, each design was carefully produced to reflect the natural and artisanal qualities of the brand. Inspired by the fragrances and in harmony with the candles' conceptual names and definitions, the packaging becomes an emblem of the aroma through abstract motifs and meticu
- Coloplast AnimationColoplast is a multinational company that develops, manufactures and markets medical devices and services. In light of their newly developed Care program, Coloplast wanted an informational video targeted towards their healthcare professionals. By developing an eye-catching and communicative storyboard, I was able to highlight the benefits of their new Care program and their partnership with healthcare professionals. My illustrations were subsequently animated under my guidelines and creative dir
- Golden Eggs AgencyAs an events and communication company run by women, Golden Eggs Agency desired a brand identity that could represent the refined and elegant nature of their work (and a woman to design it). I had the pleasure to develop their sleek, high-end yet playful logo and business cards. A golden egg transforms into the initial of the agency's name, becoming an iconic symbol for a new golden era. Used Adobe Illustrator.
- ABC Production 2020 DiaryEvery Christmas, ABC Production surprises its top clients with a new set of diaries. For 2020, I had the pleasure to create the illustration covers and was granted total creative freedom in this project. Each cover comprises a seasonal illustration that plays with perspective and incorporates creative elements related to the independent communication agency. Used Adobe Photoshop and scanned paper textures.
- Gentryportofino SS19Picture yourself strolling through a mediterranean lemon grove as the white sunlight streams through the leaves. Gentryportofino transports its guests to a contrasting setting for its spring / summer 19-20 collection presentation: one where the warm colours of the garments and lemon trees stand out against the cool, modern ambience of the Museo del Novecento. An embodiment of the Silent Sun. I created three different invitation proposals appropriate to the event location and theme, whilst mainta
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Work history
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Graphic Design Specialist & Events CreativeGolden Eggs Agency
Milan, ItalyFull Time
• Individual in-house graphic design specialist, leading daily creative projects at a prolific start-up communication agency.
• Create print & digital marketing materials, ensuring high client satisfaction that results in long-term collaborations.
• Manage 7+ projects simultaneously, whilst guaranteeing to meet weekly deadlines and fulfilling last-minute urgent client requests.
• Manage and collaborate with external suppliers (print specialists, web programmers...), certifying the completion of high-quality work within the requested project deadlines.
• Curate the agency’s brand identity, from logo creation to web design.
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Graphic Designer & IllustratorSelf Employed
EuropeFreelance
Develop and design brand identity and marketing collateral for brands (including cosmetic, retail and service sectors), following client briefs.
Develop illustrations for brands used as infographics, icons, and marketing collateral.
Create self-directed illustrations which are then sold via Society6 e-commerce as prints and merchandise.
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Skills
- Digital Illustration
- Graphic Design
- Organisation
- Leadership
- Time Management
- Teamworking
- Problem Solving
- Interpersonal Communication
- Flexibility
- Event Coordination
- Event Concept
- Event Delivery
- Web Design
- Social Media Management
- Layout Design
- Logo Design
- Art Directon
- Illustration
- Adobe Creative Suite
- Adobe After Effects
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Adobe XD
- Web Designer
Education
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MA Arts ManagementLancaster University
- Lancaster, United Kingdom
• Creative Industries Placement: market research consultancy project.
• Strategic Thinking in the Arts: strategic management process.
• Arts Management Practice: business planning, programming and project management, marketing, managing finances and people management.
• Research Theory and Methods: ethics and research practice.
Graduated with Distinction
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BA (Hons) Illustration & AnimationManchester Metropolitan Universirty
- Manchester, United Kingdom
• Planned, developed and created illustrations in response to assigned briefs comprising a variety of themes.
• Developed skills in Adobe Creative Suite including Photoshop, Illustrator and InDesign.
• Exhibited artwork annually in spaces across Manchester.
• Completed an extended essay regarding censorship in the arts entitled “How does culture and time affect the level of censorship applied to visual arts, literature and media?”.
• Working knowledge of hand-drawn animation.
Graduated with 2:1
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Awards
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Recognition of AchievementInternational School of Milan
Visual Art