Selva

Hidden amongst the concrete buildings of Milan, you can find a little oasis called Selva. This is no ordinary plant shop but rather a green hub to escape the city and bring a piece of wild into your home. I created their brand identity, developing a visual language which combines soft lines with jagged elements, thus representing the juxtaposition between city and nature. From logo to business cards, from social media posts to packaging, Selva's branding radiates with colour and playfulness, conveying their youthful and inclusive spirit. Used Adobe Illustrator and InDesign.