Jade Palace Collective Presents: YAT PIT

Jade Palace’s newest and first addition of a contemporary fashion brand is YAT PIT. A Hong Kong based brand founded by UK born Jason Mui and Hong Kong born On Ying Lai, YAT PIT’s collection and identity serves to question many established norms – an attitude that is reflective of the changing youth culture of Hong Kong. To celebrate the partnership of Jade Palace being their only stockist in the UK and Europe, Jade Palace is releasing a limited edition publication of 50 copies. Jade Palace Collective presents: YAT PIT – a collection of printed objects that crosses between a brand book and lookbook exploring the narrative of Jade Palace and YAT PIT’s shared Chinese identity, grassroots culture and a renewed energy to re-love a culture lost through their mutual affinity towards “ugly beauty”. This project was featured on It's Nice That. Words: Kelly Cho Photography: Harry Chan, Joyce Ng, Zhuo Chen and Mika Kailes Hair & Makeup: Deil Siu, Jenny Shih, Ji Yoon Lee and Min Model: Elizabeth, Ming Lin, Yu Shuk Pui (Bobby), Nami Fujisan, Choya Hung, Harry Chan, Merry Lamb Lamb, Elizabeth Tang, Xuanye Li, Songkun Wan and Stacy Chau Design: Zyxt

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founded www.jadepalacecollective.com
Graphic Designer