Kelly Cho

founded www.jadepalacecollective.comLondon, United Kingdom
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Kelly Cho

founded www.jadepalacecollective.comLondon, United Kingdom
About me
I run Jade Palace, which is an online resale shop selling vintage shoes, accessories and homeware. Each item has been personally hand-picked and thoughtfully sourced. Based in London but originally from Hong Kong, the selection is influenced by my experiences living in both of these cosmopolitan cities and is reminiscent of but not inclusive to my favourite era in fashion – the 00s. The items I have curated are what I like to call “good kitsch”.
Projects
  • Jade Palace Collective Presents: YAT PITJade Palace’s newest and first addition of a contemporary fashion brand is YAT PIT. A Hong Kong based brand founded by UK born Jason Mui and Hong Kong born On Ying Lai, YAT PIT’s collection and identity serves to question many established norms – an attitude that is reflective of the changing youth culture of Hong Kong. To celebrate the partnership of Jade Palace being their only stockist in the UK and Europe, Jade Palace is releasing a limited edition publication of 50 copies. Jade Palace Coll
  • Jade Palace x Yat PitWebsite visual design for online shop Jade Palace Collective, to launch the second collection of fashion brand YAT PIT. Jade Palace is now the sole stockist for YAT PIT's second collection.
  • Jade Palace x Ronan Mckenzie Summer Campaign
  • Jade Palace x Nicole Coson dinner party filmwww.jadepalacecollective.com
  • Jade Palace SS17 campaign shot by Joyce Ng
  • Year of the Lamb
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Work history
    4D Technician at CSM
    London, United KingdomFreelance
Skills
  • Visual Arts
  • Print Design
  • Design
  • Indesign
  • Photoshop
  • Ecommerce Photography
  • Ecommerce Design
  • Brand Management
  • Art Directing
  • Buying
Education
    Graphic DesignCentral Saint Martins (UAL)
     - London, United Kingdom