Jade Thirwall x Beauty Bay

As Creative Project Lead I was asked to direct the packaging design and marketing campaign for the launch of an eyeshadow palette created between BEAUTY BAY and Jade Thirlwall of Little Mix. We conceptualised a theme that would combine Jade’s passions for healing and astrology, the versatility of the palette shades, and BEAUTY BAY’s colour-clashing brand aesthetic. The digital campaign engaged both fan bases and resonated strongly with the target audience, creating hype on social media and making it BEAUTY BAY’s best-selling palette.