Jag Models

Launched in 2013, JAG Models is an agency catering to women of all sizes. Co-founders Jaclyn Sarka and Gary Dakin have been in the industry for a combined 25 years and represent some of the industry’s top talent. Never ones to stick to conventional representation, they have placed girls in editorials and covers of such esteemed publications as Vogue, Elle, V, French and Bazaar. I was tasked with the rollout of the new visual identity alongside redesigning their website. The identity is founded upon balance and beauty. The site was designed to be as practical and clean as possible for the clients and models.